Amazon is the world's most valuable brand, having grown $42% in the past year to $150.8 billion and moved ahead of Apple and Google, according to the 2018 Brand Finance Global 500 report. Amazon has grown from an online bookstore into the world's largest online business, both in terms of stock market value and revenue - transforming itself into a cloud infrastructure provider and electronics manufacturer. It has recently begun to expand beyond digital, and last year's takeover of the Whole Foods chain for 13.7......

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